Finance Do you remember your first day as a business owner? You were probably like the rest of us… very happy and proud. Yes, then we thought we could conquer the world. Right now we’re too busy conquering our own little corner of the world to pay much attention to the rest of the world… unless we learn a few tips from successful marketers like us who have made it big. Tips like this…apply to every market – regardless of product or service – and can be a great inspiration to try something new. Yes, you never know when the next idea might turn out to be a million dollars!
1. Make a Special Offer
A special offer is really… a special offer. Typically, customers cannot purchase this product or combination of products, and if the products are gone… Sorry!
You don’t have to go out and order new products to make special offers. It doesn’t take everything…use what you have. Get a few related items, group them together and discount their price, and your customers will be excited to get a good deal. Think about it from your perspective… you sold three or four items instead of one. Yes, the combination offers profitable deals for everyone!
2. Address smaller customer groups There
Are niche markets everywhere, right under your nose! The customer audience you now serve consists of groups of people who share similar characteristics. Think about it… you can have a Spanish speaking group, a group of teenagers and middle class men and women.
Evaluate these types of people and discover their specific needs and preferences. This will prepare you to adapt your ad campaign directly to them. It’s not hard to take your existing ads and make a few changes to accommodate your specifics. They’ll be impressed that you understand them, and the increase in your profits will be the best thank you you can get.
3. Establish a Successful Referral Program
Successful marketers develop the ability to convert their customers into advocates. Often, they don’t have to directly ask customers to refer others. Their willingness to go the extra mile wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to a place where they are well taken care of.
This is the first step toward quality service and referrals, but you can easily go one step further. Studies show that every satisfied customer tells three people about you. What happens if you add a little boost to the picture? Yes, and much more. Thank customers for referring friends – whether it’s a discount, a special gift item, or a simple thank you card – and watch the referral cycle!
By implementing customer surveys you can kill two birds with one stone. A few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and addresses of friends and family who might benefit from the product, and you get contact information. Ready to do. A potential customer!